Saturday, 18 August 2012

Fifty Shades of Ray

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Ray-Ban Advert, June 1961 Source.

Remember the days when Ray Ban sunglasses cost $4.95? Nope, me neither but musn't they have been wonderful?! As London basked in temperatures of thirty degrees today and with a four-week holiday of a lifetime looming, my thoughts turned to sunglasses. And as vintage adverts generally tend to outdo modern ones, I couldn't help but share these fantastic images with you all.


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'Look alive! Look lively!'. What a slogan. Don't risk forgetting your sunglasses and looking like an inanimate corpse.

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Imagine encountering a stand of cheapy sunglasses in your local chemist/garage that looked THAT good. (I wish cat eye styles suited me...)

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Endearing 'his and hers' style from Polaroid there on the right.

blinker These 'blinkers' look just as avant garde today as many modern styles. Source.

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I wonder if these ever took off?

As much as I love vintage frames myself, after losing a beloved pair of 1940s tortoiseshell sunglasses  in the sea in Spain two years ago I have learnt the value of packing a couple of pairs of cheap glasses from the High Street and leaving the irreplaceable ones at home. I have always been tempted to invest in a pair of classic Ray Ban wayfarers but after I encountered the RETROSUPERFUTURE Lucia style I was smitten and splashed out on my first pair of designer sunglasses. (Or, Jian Wei splashed out and I paid him back in carefully managed instalments...) If I were to bite the bullet however, SmartBuyGlasses have up to 40% off the RRP, free postage and 100 day return policy and therefore offer the thriftiest option to a poor student like myself!
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4 comments:

  1. such a lovely post - I really like cat-eye sunglasses but not sure if they suit me either! X x

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  2. I found a gorgeous pair of vintage cat-eye sunglasses at a jumble sale for 50p and was heartbroken when I left them at a motorway services by accident. There were almost tears!

    Cannot get over how much I LOVE the wording of these adverts 'You look so much better in Fosta Grantly sunglasses!'

    Jem xXx

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  3. This is such a cool glasses shape!

    Please, support my up and coming blog about life and fashion in LA on Bloglovin. Let me know in the comments and I will follow back ;)

    LA By Diana Live Magazine

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  4. I love to see vintage ads. Those sunglasses are awesome. I could never pull it off, but I love to see photos from the 50's with everyone looking so damn cool !!

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