Remember the days when Ray Ban sunglasses cost $4.95? Nope, me neither but musn't they have been wonderful?! As London basked in temperatures of thirty degrees today and with a four-week holiday of a lifetime looming, my thoughts turned to sunglasses. And as vintage adverts generally tend to outdo modern ones, I couldn't help but share these fantastic images with you all.
'Look alive! Look lively!'. What a slogan. Don't risk forgetting your sunglasses and looking like an inanimate corpse.
Imagine encountering a stand of cheapy sunglasses in your local chemist/garage that looked THAT good. (I wish cat eye styles suited me...)
Endearing 'his and hers' style from Polaroid there on the right.
These 'blinkers' look just as avant garde today as many modern styles. Source.
I wonder if these ever took off?
As much as I love vintage frames myself, after losing a beloved pair of 1940s tortoiseshell sunglasses in the sea in Spain two years ago I have learnt the value of packing a couple of pairs of cheap glasses from the High Street and leaving the irreplaceable ones at home. I have always been tempted to invest in a pair of classic Ray Ban wayfarers but after I encountered the RETROSUPERFUTURE Lucia style I was smitten and splashed out on my first pair of designer sunglasses. (Or, Jian Wei splashed out and I paid him back in carefully managed instalments...) If I were to bite the bullet however, SmartBuyGlasses have up to 40% off the RRP, free postage and 100 day return policy and therefore offer the thriftiest option to a poor student like myself!